RAJA KUMARI - GUNDI STUDIOS
When Gundi Studios, a New York-based, slow fashion and progressive media brand that celebrates outspoken South Asian womxn in motherland, diaspora and beyond, hosted their first ever SZN I tour in Mumbai, India, Storytellers 101 enabled in creating a buzz on the week long pop -up across all media and non media channels.
The team got a feature story in India's leading daily - The Times of India which captured Gundi Studios journey and the pop up as well. New age media like Homegrown too covered the brand. The leading fashion house Verve covered the pop-up in their Weekend guide. We took this beyond media and also organised a Panel discussion with Sushant Digvikr, Aishwarya Subramanyam and Sam Madhu. Through leading celebrities like Soha Ali Khan and Samiksha Pednekar and top influencers like Shivani Patil and Juhi Godambe we created a lot of buzz around the pop-up tour and latest collection launched by Gundi Studios.
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